Hi, I’m Sarah, and Flor’all Eternity was created in memory of my beautiful mum—my best friend and my greatest supporter. We were inseparable, always making memories together. One of my favorite traditions was crafting handmade gifts for her on every birthday, Christmas, and Mother’s Day. Seeing the love and joy my creations brought her meant everything to me.
A Legacy of Love
When she passed away, everyone, including me thought I would break. But my mum had other plans. She gave me the strength and love to continue creating, this time in her honour. It started with preserving her funeral flowers in resin for my siblings and me. I also wanted a ring with her ashes and offered to make one for my sister too. I spent hours researching, practicing, and perfecting the craft—until I finally created something truly special.
A Dream Nurtured by Love, Inspired by Loss
From there, Flor’all Eternity blossomed. My brother helped name the business, and my sister stepped in as my biggest cheerleader, just like Mum always was. My friends have been by my side every step of the way, and my husband, Simon, has been my rock supporting my countless ideas, funding my early stock, and reminding me daily how proud he is.
This isn’t just a job—it’s my passion, my purpose. What began with my mum’s flowers has grown into something beautiful. Mum, I miss you every day, but I know you’re always with me. You taught me to follow my dreams, and more importantly, you showed me the love that handmade gifts can bring. Now, I pour that same love into every piece I create for others.
